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Why Charleston Shoe Co. Plans to Blitz the New York Real Estate Market

As footwear stores across the U.S. continue to close, one business, Charleston Shoe Co., appears to be bucking the trend. The South Carolina-based footwear brand is expected to open its sixth outpost in two months by the end of April, upping its store count to 25.
To expand into new markets, Neely Woodson Powell, CEO and founder of Charleston Shoe Co., said her team searched for markets with high foot-traffic among its target consumer group. The result: a major statement in Manhattan and the Greater New York area with three stores opening at once.
“In New York, no one knows yet who Charleston Shoe Co. is. But now they’re going to start seeing it in multiple places and that’s going to reinforce the brand and the product,” said Joseph Aquino, president of JAACRES and the real estate broker who worked on the deals. “This is the model that I always try to encourage retailers to do but not all of them are that fearless.”
Rents in the New York area have been falling, and that’s led to an upswing in retail lease agreements. Nevertheless, this real estate approach seems to counter industry norms. There is considerable risk when simultaneously launching multiple locations in

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Via:: https://footwearnews.com/2019/business/retail/charleston-shoe-co-real-estate-new-york-1202762098/