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Supergoop Unveils SPF Eye Shadow

Sunscreen brand Supergoop is going beyond traditional sunscreen products its latest launch, an eye shadow containing SPF.
On Monday, the brand will release the Shimmershade Illuminating Cream Eyeshadow SPF 30, formulated with zinc oxide. Shimmershade, $24, comes in three highly pigmented shades in warm neutral tones — First Light, Golden Hour and Sunset — and contains UVA/UVB broad spectrum protection. It is the brand’s first foray into makeup.
Eye products — particularly eye makeup products — containing SPF are a rare find in the market, which is why Supergoop founder Holly Thaggard wanted to create one.
“The eyes are particularly vulnerable to sun damage — they’re literally the most sensitive spots because our skin is so much thinner and that makes it much more vulnerable to skin cancer and signs of aging,” said Thaggard. “Yet people avoid putting SPF on their eye area because they’re concerned it will itch or irritate.”
Shimmershade is a long-wear cream formula, made with a blend of rose, chamomile, jasmine and sunflower to provide antioxidant benefits and a soothing effect.
“Creating a super clean formula with SPF that was long-lasting and could give a nice amount of saturation and work really with your favorite eye shadows [was important],” said Thaggard.
The launch

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Via:: https://wwd.com/beauty-industry-news/beauty-features/supergoop-shimmershades-eyesahdow-1203085514/