Pitti Uomo turns 30 this year. As an internationally renowned platform for men’s fashion for the past three decades, Pitti Immagine is mounting a retrospective exhibition on the subject conceived by fashion historian and art curator Olivier Saillard.
The exhibition, called “Romanzo Breve di Moda Maschile [Brief Novel on Men’s Fashion], 1989-2019: Thirty Years of Men’s Fashion, According to Pitti Uomo,” will bow on June 11, the first day of the trade show, and will run through Sept. 29 at the Museum of Fashion and Costume, housed at Florence’s Palazzo Pitti. The show — organized by the Pitti Immagine Discovery Foundation — will mark the celebrations for the fair’s 30th anniversary.
“Pitti Uomo represents for men’s fashion what Cannes and Venice do for cinema,” said Saillard, who was appointed to the role of artistic consultant by the Florence-based company last July, signaling an effort to amp up its relevance in the cultural sector.
The showcase will include a selection of looks from around 150 designers and labels that have presented at Pitti Uomo throughout the years including special guests and projects, as well as brands that by showing their collections at the trade show have represented turning points for the fair since 1989.