When New Yorkers and tourists descended on Hudson Yards, the megamall that opened on Manhattan’s West Side this past weekend, they weren’t just exposed to dozens of shopping options. They were, in fact, getting a taste of something else: cereal and ice cream from Kith Treats.
As part of Snark Park, a robust exhibit space that will rotate art installations throughout the year, Kith Treats is aiming to win over new customers and surprise existing ones.
“It’s new territory for us,” said Rachel Golden, marketing director. “It’s the first time we’re housing a Kith Treats in a different kind of establishment. There is a synergy between the Kith Treats customer and the Hudson Yards customer.”
More specifically, Golden said the immersive space — which opened with a “Lost and Found” exhibit that encourages visitors to touch and interact with the art — would appeal to versatile shoppers seeking a different kind of retail experience.
As consumers enter Snark Park, created by design firm Snarkitecture, they immediately encounter Kith Treats’ 1,000-square-foot space. The space, an offshoot of the Ronnie Fieg-founded retail chain Kith, boasts a 35-foot counter that offers roughly 23 signature cereals and ice cream flavors.
The retail offshoot offers 23 signature cereals and ice