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A Lot of White, A Bit of Weird: Fashion Designers’ Floral Choices Revealed

PARIS — On the first day of Giuseppina Callegari’s tenure at Lachaume, back in 1971, both Karl Lagerfeld and Yves Saint Laurent showed up at the historical florist, located at the time on the Rue Royale in the 8th arrondissement of Paris.
“It was quite curious: They came separately, but they bought the same thing,” recalls Stephanie Primet, the granddaughter of the boutique’s famed owner, who runs the florist, which has now moved to the Faubourg Saint-Honoré, alongside her sister Caroline Cnocquaert. Both designers left the boutique with a single long-stemmed white rose, Lachaume’s signature bloom.
Nearly 50 years later, white flowers still reign supreme in the fashion world. Maria Grazia Chiuri, creative director of Dior, sends thanks in the form of white ranunculus, usually picked at florist Eric Chauvin. At Berluti, Kris Van Assche works in tandem with floral artist Debeaulieu to create pristine bouquets of wild roses, peonies and anemones. Givenchy creative director Clare Waight Keller is careful to craft feminine and romantic bouquets with the help of Bastille-based florist Arôm, mixing peonies, dahlias, hydrangeas and roses in shades of white, nude and light pink, while Alexandre Vauthier likes to play around with carnations, hydrangeas and roses from Lachaume —

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Via:: https://wwd.com/eye/lifestyle/a-lot-of-white-a-bit-of-weird-fashion-designers-floral-choices-revealed-1203084699/