ROME — Fendi opened the doors of its prestigious Roman headquarters, housed inside Palazzo della Civiltà Italiana, from Wednesday to Friday to stage a presentation of its watch collection.
For the occasion, the luxury fashion house commissioned Dutch designer Sabine Marcelis to create two resin fountains, which are larger, customized variations of those she created in December to celebrate Fendi’s 10-year participation at Design Miami. A pink fountain reproducing Palazzo della Civiltà Italiana’s suggestive façade served as the central display to show a range of variations of the Forever Fendi timepiece.
The women’s watch, available in two sizes, has a rounded case and a signature stainless-steel bracelet featuring the label’s interlocking FF logo. The Forever Fendi watch, which comes in a kaleidoscopic variety of color combinations and becomes even more precious with a crown punctuated by diamonds, retails from 1,050 euros to 13,000 euros.
“This watch reflects what happened in the last period when we celebrated our FF logo, which just tells everything about the house, with both accessories and ready-to-wear,” said Fendi accessories and men’s creative director Silvia Venturini Fendi. She emphasized the small size of the timepiece and its curved lines that make it look “feminine and sophisticated.”
Forever Fendi Diamonds