Olivia Jade’s sponsorships are slowly drying up.
Earlier this week, Sephora USA revealed it would end its partnership with Jade, a 19-year-old YouTuber whose famous parents, fashion designer Mossimo Giannulli and “Full House” actress Lori Loughlin, are at the center of the nation’s biggest college admissions fraud scandal. Now, Estée Lauder is making it clear that the company will no longer work with Jade, who previously had partnerships with Lauder’s Smashbox and TooFaced brands.
In an e-mail this afternoon, the Estée Lauder Cos. Inc. wrote: “The Estée Lauder Companies’ brands have no current campaigns with Olivia Jade and no plans to work with her in the future.”
Jade has 1.3 million Instagram followers and 1.9 million YouTube subscribers. YouTube declined to offer an official comment.
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OLIVIA JADE X SEPHORA COLLECTION. A dream I never thought would be my reality. This is so surreal for me and my 14 year old self 😭😭❤️❤️ A huge thank you to #SephoraCollection for believing in me and allowing me to create a beautiful highlight palette. And to all my followers… thank you doesn’t even do it justice for how grateful I am. I love you forever. ❤️Olivia Jade @sc