Latest Entries

Adidas Taps Stylists to Put Spin on MLS Jerseys

LOS ANGELES — Soccer jerseys in suiting, as eveningwear and patched into new life forms.
Adidas charged four stylists and designers, each hailing from different backgrounds in fashion, to put their spin on Major League Soccer’s jerseys. The results bore out in an interesting display of fashion that marched down the runway Thursday evening at City Market South in downtown Los Angeles.
Adidas’ Seams event was the latest in a long-running partnership between the brand and Major League Soccer that was most recently extended to 2024, with the sportswear firm providing the league’s 24 teams with uniforms, footwear and training gear, among other things.
“The idea was to launch the 2019 MLS jerseys in a new creative way,” said Jennifer Valentine, senior director of soccer at Adidas. “We want to celebrate the culture of each individual city that the jerseys represent.”
The idea was to pull together individuals in fashion as deemed by the brand to be creative and authentic with varying ties to streetwear, Valentine said.
Pierre Davis, founder of the gender-neutral brand No Sesso, turned to something more formal through the use of patchworking and hardware to create trains and volume for dresses.
“My idea was to take athletic wear and turn it into more

Follow WWD on Twitter or become a fan on Facebook.

Read More…

Via:: https://wwd.com/fashion-news/street-style/adidas-taps-stylists-to-put-spin-on-mls-jerseys-seams-los-angeles-1203085522/