Latest Entries

Exclusive: Boxing Star Mikey Garcia Talks Reebok Deal and Preparing to Fight Errol Spence Jr.

Boxing sensation Mikey Garcia is ready for the toughest fight of his career. And Reebok has been with him every step of the way.
The undefeated Garcia is set to face welterweight champion Errol Spence Jr., who is also undefeated, on Saturday at AT&T Stadium in Arlington, Texas. Garcia is moving up two weight classes to fight Spence, something that is almost unheard of in the sport.
While training for the fight, Garcia — who is now a Reebok ambassador — worked with the brand on its “#SplitFrom” campaign, which takes its name from the split cushioning on its Sole Fury sneaker. According to Reebok, the effort will highlight the stories of its ambassadors who have defied convention and pushed boundaries to reach the pinnacle of their respective fields. It will be done via collages — which can be viewed as a single image or six separate ones — to showcase the moments that shape their stories.
And Garcia’s narrative is a great one to feature.
“Many boxers fight for glory, but Mikey fights to serve. He fights to give back to his community, to provide for his family and to honor the talent he inherited from his boxing-trainer father,” Reebok’s performance business unit

Follow Footwear News on Twitter or become a fan on Facebook.

Read More…

Via:: https://footwearnews.com/2019/focus/athletic-outdoor/mikey-garcia-reebok-deal-boxing-errol-spence-jr-interview-1202760150/