LONDON — The British Fashion Council is expanding its China partnerships strategy with Ontimeshow, one of Shanghai’s largest trade shows, to promote British brands during Shanghai Fashion Week later this month. They will also host a series of events with key industry partners, WWD has learned. An announcement is expected today.
The project is part of the BFC’s China partnership strategy, which was revealed in September and aims to help British designer businesses access the Chinese market. The organization is supporting talent through networking, content and access partnerships and business support.
Roksanda Ilincic, Christopher de Vos and Peter Pilotto.
Brands Roksanda and Peter Pilotto will launch a stand-alone showroom within Ontimeshow from March 28 to 31, with support from the Department for International Trade. The trip will help the brands’ business development in the market and the designers will have the opportunity to meet with key retailers, media, stylists, opinion leaders, creative industry influencers and high-net-worth individuals from the region.
“China has always been an important part of our strategy,” said Caroline Rush, chief executive officer of the BFC. “We are delighted to collaborate with Ontimeshow to bring two hero brands of London Fashion Week to Shanghai. We hope this is only the