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Balenciaga Opens Second London Store on Sloane Street

LONDON — Balenciaga is expanding its retail footprint in London with a store on Sloane Street that will open today with Demna Gvasalia’s “retail warehouse” concept.
The store, which spans 4,390 square feet over two floors, will house the usual gray industrial furniture, metal shelves and a system of conveyor rails showcasing the collections, but there will be new elements, too. “Hyper-real” models will grace the street-facing windows, and have been designed to imitate Eliza Douglas and Takato Harashima, two models who are exclusive to Balenciaga.
There are also LED bars lighting up the floor, and an aqua green carpet featuring the brand’s logo, a nod to its sell-out logo knits.
To mark the opening, the brand has also customized its signature leather shopping tote, printing “London” on it. Thirty pieces will be available exclusively on Sloane Street, priced at 965 euros.
Balenciaga has moved into the space formerly occupied by Ermenegildo Zegna, and the opening is part of a larger-scale refurbishment plan on the street that has been luring many luxury names to the southwest London neighborhood.
Fendi, Versace, Armani and Hermès have all moved into bigger spaces and introduced new retail concepts on the street, while newcomers include Giambattista Valli and Belgian handbag

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Via:: https://wwd.com/fashion-news/fashion-scoops/balenciaga-opens-second-london-store-sloane-street-1203083976/