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What Really Happened With the Amazon Vendor Purge

Amazon.com has been taking steps to curtail the counterfeit goods being offered on its site, but its latest efforts have created confusion in the marketplace. Here, FN sheds light on what has been happening — and whom it affects.
Last week, vendors across a range of product categories, including footwear, began receiving routine order cancellations via emails from the e-tailer. The letters informed partners that, following a review, Amazon would no longer place direct purchase orders for that vendor’s products. The message further suggested that the recipients set up an account in its Seller Central platform, in which vendors are responsible for their own inventory.
News of the letters hit during the Shoptalk conference in Las Vegas, prompting panic and speculation among retailers and industry experts. Many experts suggested that the move was part of the company’s ongoing crackdown on fake merchandise, exemplified by its recent Project Zero initiative, which allows brand owners to have greater control over how and where their products are sold on Amazon.
The e-tail giant gave little explanation of its motives in this situation, however, simply issuing a statement to Bloomberg saying, “We regularly review our selling partner relationships and may make changes when we see an opportunity

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Via:: https://footwearnews.com/2019/business/retail/amazon-vendor-purge-counterfeits-third-party-sales-1202759478/