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From fishermen to ravers: why we can’t kick the bucket hat

By Lauren Cochrane

Its long history has seen it favoured by golfers, farmers, soldiers and B-boys – but the bucket hat is once again deeply fashionable and everywhere

Once you start looking for bucket hats, they are everywhere. In just a week, I see them on public transport. On Arsenal right-back Hector Bellerin’s Instagram account. In JW Anderson’s Uniqlo collaboration. In the Teddy Pendergrass documentary. In a Kader Attia photograph outside the Hayward gallery. On Rita Ora’s head in a snow shower. On the Christian Dior catwalk. In the pub on Saturday afternoon. They come in towelling, in banana-printed fabric, with logos, without logos, in khaki, in neon pink, priced from £6 to more than £400. Round, soft and with a brim coming down to the wearer’s eyebrows, the bucket is both deeply fashionable and universal. It is, if you will, an everyhat.

Asos say its sales of bucket hats have risen by 343% in a year, with a £10 design with an orange smiley face the most popular on the site. Kangol has produced bucket hats since the 70s. Globally, orders for its washed bucket are up 339% in spring 2019 compared with spring 2018, while its Bermuda Casual – the trademark robust towelling shape – is up 113%. The bucket hat is now a regular on the catwalk – along with Dior, it has featured in Craig Green, Prada and Burberry shows. Meanwhile, Rihanna is the modern bucket hat’s patron saint. She has worn designs in snakeskin, tropical print, PVC and khaki.

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Via:: https://www.theguardian.com/fashion/2019/mar/13/from-fishermen-to-ravers-why-we-cant-kick-the-bucket-hat