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EXCLUSIVE: Paule Ka Taps Maxime Simoëns as Artistic Director

PARIS — Paule Ka has tapped Maxime Simoëns as artistic director as part of entrepreneur Xavier Marie’s plan to turn around the ailing French label.
The French designer joins the contemporary brand, which recently celebrated its 30th anniversary, from Loris Azzaro, where he spent two years as artistic director, overseeing the relaunch of its premium women’s and men’s ready-to-wear lines.
At Paule Ka, another challenge awaits him: to rejuvenate the brand, which was flirting with bankruptcy when Marie snapped it up in 2017, parting ways with its chief executive officer Catherine Vautrin and creative director Alithia Spuri-Zampetti, who had worked to extend the label’s appeal in daywear and separates.
Marie, who made his fortune as founder and former ceo of furniture and home decor company Maisons du Monde, initially brought back the label’s founder Serge Cajfinger on a one-year contract to right the ship.
Simoëns noted he has one thing in common with Cajfinger, who left the company in 2014 after serving as its creative director and chairman since 1987: they both come from the northern French city of Lille.
“I have long been familiar with the universe of the brand. To me, it’s always the cocktail and occasion dresses, a little sophisticated but not

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Via:: https://wwd.com/fashion-news/designer-luxury/exclusive-paule-ka-taps-maxime-simoens-as-artistic-director-1203082209/