Updates

Latest Entries

EXCLUSIVE: Carolina Lemke Unveils Collaboration Campaign With Kim Kardashian West

Diving in head first, Israeli-based eyewear brand Carolina Lemke has unveiled the first campaign images for its range of eyewear designed by Kim Kardashian West, using it as a springboard into the U.S. market.
The Kim Kardashian West for Carolina Lemke collection is the first time the brand has gone the collaboration route, but according to U.S. chief executive officer Mordi Shabat, the U.S. market has been in his sights for some time.
“In Israel, we are all over,” Shabat said of the brand, which was founded in 2011 by Joseph Gabizon and his wife, Carolina Lemke, and is known for its mass-market prices. “We’ve been thinking about the company’s growth potential, past Europe and Asia, and the U.S. is the right next step,” he said.
Kardashian West isn’t only taking up design duties, but the reality TV star is also a partner, receiving an undisclosed stake for her long-term investment in the brand.
Previously, Israeli model Bar Refaeli was the brand’s face — even doing several commercials with “hot felon” Jeremy Meeks — and it was Refaeli who connected Kardashian West to one of the eyewear brand’s founders and its global ceo, Joseph Gabizon.
“The Bar Refaeli story is pretty similar to Kim’s,” Shabat

Follow WWD on Twitter or become a fan on Facebook.

Read More…

Via:: https://wwd.com/accessories-news/eyewear/carolina-lemke-collaboration-campaign-with-kim-kardashian-west-1203082065/