Farm Rio, the popular Brazilian-based vertical retailer, will launch a U.S. web site today. The site, farmrio.com, will sell the company’s colorful collection that captures the vibrant spirit of Rio de Janeiro.
In addition, Farm Rio will open its first U.S. store in SoHo on April 25. The store, at 113 Prince Street, will have 2,264 square feet of selling space. The company expects to open stores in Miami and Los Angeles later this year.
The site goes live at 10 a.m. today.
A look from Farm Rio.
Farm Rio began in 1997 at a marketplace in Rio de Janeiro, founded by Katia Barros and Marcello Bastos. Today, Farm Rio has 70 locations in Brazil and is known for its feminine prints, colorful designs and bold silhouettes. It already has a web site for the Brazilian market.
The company, which sells such U.S. retailers as Shopbop and Anthropologie, has had numerous collaborations in the U.S. with companies such as Adidas, Havaianas, JanSport and Lee Jeans.
Barros, cofounder and creative director of Farm Rio told WWD that after having success in the U.S. market through partnerships with brands such as Adidas, “we knew there was demand for a permanent U.S. presence.
“We see the U.S. as the