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Piaget Bets on Hudson Yards for U.S. Thrust

PARIS — There will be gold at Piaget’s new Hudson Yards flagship. Emphasizing its handiwork with the metal — hair-like chiseling is a house specialty — the watch and jewelry label, which belongs to Compagnie Financière Richemont, has infused the new store with gold — lining the glass doors at the entrance and as a rim to the soft, angled arches and display cases in the store.
“It’s very refined; it embodies Piaget,” Chabi Nouri, Piaget chief executive officer, told WWD. The label’s first U.S. store to carry the new design blueprint, the idea is to channel the feel of the house’s historical, upscale Geneva salon, dating to back to 1959.
“We really wanted to come back with…strong, let’s say, Piaget values, and have this type of feeling of lifestyle within the store so you will see a lot of spaces where you can really enjoy time, relax and spend time with the brand,” said Nouri.
The new boutique comes at a time when brands across the spectrum — from fast fashion to the most exclusive labels — increasingly use their stores as a place to convey a certain image, drawing clients in through events and by offering refreshments, rather than just as

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Via:: https://wwd.com/accessories-news/watches/piaget-bets-on-hudson-yards-for-u-s-thrust-1203081912/