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Nike Continues Focus on Women’s: Reveals UEFA Deal, Soccer Kits

Nike on Monday revealed new football jerseys and continues its work to expand its women’s business via a three-year deal working with UEFA Women’s Football.
The uniform unveil, to be worn by 14 teams for the summer games in France, reflect new designs, use of recycled plastic bottles and input from some of the athletes.
The company earlier this year hosted a media event in Culver City, Calif., to show the designs, hosting reporters and athletes who weighed in on the kits and future Nike women’s collections that were partially informed by the uniforms.
The fit appeared to be one of the chief considerations for the players and proved a difficult task considering the mix of needs.
“I just think the kit nowadays is fitted more to our bodies,” said U.S. women’s team forward Crystal Dunn, in-between takes for a Nike photo shoot. “I think obviously when you’re catering to the women’s side versus the men’s side, people tend to want to flare our jerseys when that’s actually the opposite of what we want. We want stuff that fits the shape of our bodies so the kits fit very well for everybody. We come in all different shapes and sizes and I think everyone’s

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Via:: https://wwd.com/fashion-news/sportswear/nike-continues-focus-on-womens-reveals-uefa-soccer-kits-1203081876/