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Hanes Celebrating Michael Jordan With Trading Card Promotion

Hanes is celebrating the 30th anniversary of its partnership with Michael Jordan by putting special trading cards into 800,000 packages of its Comfort Flex Fit boxer briefs.
And 10 of those packs will actually be signed by the basketball legend.
Jordan and Hanes first teamed up in 1989 when the athlete scored his 10,000th point and hit “The Shot” at the buzzer in game five of the NBA playoffs against the Cleveland Cavaliers to give his Chicago Bulls the win.
“Michael has always had his pick of brands to endorse, and we are incredibly honored that he has chosen to stay with ours for the past three decades,” said Sidney Falken, chief branding officer of Hanesbrands. “This is one of the longest-running and most successful partnerships of its type to date — a powerful statement about Michael and Hanes.”
A total of 170 different Fleer trading cards have been produced by The Upper Deck Company, each with a photo of Jordan from one of his Hanes advertisements. They are packaged in five-card packs.
“Through the years, we’ve certainly benefited from Michael’s enduring popularity with such a wide audience,” Falken added. “MJ continues to be one of the most recognizable people in the world, and we’re thrilled

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Via:: https://wwd.com/menswear-news/mens-clothing-furnishings/hanes-celebrating-michael-jordan-with-trading-card-promotion-1203081812/