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Gucci to Hold Cruise 2020 Show in Rome

CLOSE TO HOME: Gucci is not traveling far for its cruise 2020 fashion show — instead, it has selected one of the most striking sites in Rome: the Capitoline Museums.
The show will be held May 28 and the choice of the location results from creative director Alessandro Michele’s ongoing interest in “the Old World,” said the company, “this time drawing from a place reminiscent of his childhood.”
Located on the Capitoline Hill, the museums display a large number of ancient Roman statues, inscriptions, and other artifacts; a collection of medieval and Renaissance art, and collections of jewels and coins, among others.
In line with his interests, most recently Michele shot the brand’s pre-fall 2019 collection in the archaeological parks of Pompeii, Herculaneum and Selinunte.
Previous Gucci Cruise shows were held at the Dia-Art Foundation in New York City; the Cloisters of Westminster Abbey in London; the Palatine Gallery at Pitti Palace in Florence, and last year, the Promenade Des Alyscamps in a Roman necropolis in the southern French city of Arles.
In addition, over the next two years the Florence-based company will make a donation to support the restoration project of the Rupe Tarpea, the Tarpeian Rock, a steep cliff of the southern summit

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Via:: https://wwd.com/fashion-news/fashion-scoops/gucci-to-hold-cruise-2020-show-in-rome-1203081500/