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International Women’s Day Isn’t a Gimmick at Kering Dinner

International Women’s Day has grown from an obscure idea pitched by the Socialist Party of America in the early 1900s to a full-on global holiday and opportunity for activism today. It’s also an opening for brands to launch activations and hold events.
Kering threw a dinner party at the Public Hotel on Thursday night in New York hosted in collaboration with Minnie Muse’s Colby Mugrabi celebrating the Women in Motion initiative. Women in Motion advocates for the representation of women in the movie and art industries. At face value, this might seem a push, like many other companies looking to jump on an occasion. But unlike the others, Kering backed up its good time with tangible offerings to its women employees and the community at large.
The luxury group’s president of Americas Laurent Claquin explained during cocktail hour that Kering’s workforce consists of more than 60 percent females, while 80 percent of its clients are women.
“Because of that, we decided to do something for women to give back to the community and started these programs.
“We now have 14 weeks of maternity leave,” he continued. “And in the U.S., all transgender medical health-care services are covered by our benefit

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Via:: https://wwd.com/eye/parties/international-womens-day-isnt-a-gimmick-at-kering-dinner-1203081277/