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Burberry Teams With U.K. Charity Smart Works to Dress Women in Need

GET SMART: Burberry is marking International Women’s Day by spreading the love, and the checks and the trench coats, to women in need of work wardrobes. Since 2013, the brand has been teaming with the British women’s charity Smart Works, which offers new, donated clothing and styling advice to women in need who are trying to get back into the workforce. Burberry has always donated clothing to Smart Works, but this year for the first time it invited seven women from the program into its London showrooms for a styling session and the opportunity to pick out their capsule work wardrobes.
The clients are at stage two of the Smart Works program, meaning they have secured employment and will need clothing to wear to their new jobs, ahead of their first pay checks. Half of Smart Works’ clients are from an ethnic minority, are long-term unemployed and have been unsuccessful with a large number of job applications. Smart Works said the majority of women it helps eventually secure full employment and that it aims to dress 3,500 women this year in the U.K.

A portrait by Esther Theaker for Burberry’s project with Smart Works.
Esther Theaker/Courtesy

Judy Collinson, Burberry’s chief merchandising officer, helped to curate

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Via:: https://wwd.com/fashion-news/fashion-scoops/burberry-teams-with-u-k-charity-smart-works-to-dress-women-in-need-1203080313/