Onitsuka Tiger has delivered some of the most iconic sneakers the marketplace has ever seen. And as of today, the brand’s fans in New York City have a new store to pick them up from.
The heritage label opened its first-ever store in the U.S. today, a modern and minimalistic 1,100 square foot space in NYC’s trendy Soho neighborhood with metal fixtures and neon signage (including an eye-catching tiger at the cash wrap area).
The door, which is located at 276 Lafayette Street, features three categories of footwear: Onitsuka Tiger’s heritage product, its high-end Nippon Made line that’s crafted in Japan and its more in the moment trend-focused products.
The door also boasts product that’s sold exclusively at Onitsuka Tiger’s international flagships such as its ready-to-wear apparel line, accessories and children’s footwear.
Heritage sneaker styles inside the Onitsuka Tiger store in New York City.
CREDIT: Onitsuka Tiger
“When we were presented with the Lafayette Street space, we thought it was the opportune moment to build out a thorough concept store completely in line with our other flagships across the globe,” executive officer and head of Onitsuka Tiger Company Ryoji Shoda said in a statement. We’re very excited to bring this experience to our existing fans, but