Hugh Jackman is taking on a new role, but this time it’s not in front of the camera or on stage. He is has been named brand ambassador for R .M. Williams boots, where he will become the face of its newest campaign.
Jackman is not new to R. M. Williams. Back in 2015 he became a private investor in the firm.
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We’re thrilled to welcome Hugh Jackman as the ambassador for our new boots campaign, Undeniable Character. Find out more. Link in bio. #RMWilliams #UndeniableCharacter
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Now in his new role as Craftsman ambassador, announced at the brand’s Australian workshop in Adelaide, he becomes the spokesperson for the boots, handcrafted since 1932.
The relationship will see Jackman take the lead in the brand’s new global campaign, “Undeniable Character,” set to launch in the coming months, and play a pivotal role in taking the iconic R. M. Williams Craftsman boots to new global audiences.
When asked about his latest role, Jackman said, “R.M.’s have been a part of my life across the entire journey, from my early stage days to where I am