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Erica Hanks Has Built a Career Styling Hard-to-Fit Men

Erica Hanks racks up the frequent-flier miles.
The stylist, who has built a business dressing professional male athletes as well as some female socialites and actresses, isn’t based in the fashion hubs of New York or Los Angeles. Instead, she’s headquartered in Charlotte, N.C.
But what the fashionistas on the right and left coasts may have overlooked is that the Southern city is home to many professional sports teams including the Carolina Panthers of the NFL, the Charlotte Hornets of the NBA, and the NASCAR Hall of Fame.
When Hanks moved there eight years ago with her husband, who is in the commercial real estate business, the mother of three was looking for a way to utilize the skills she had developed working at retail stores and writing for lifestyle blogs and magazines. She quickly realized that Charlotte was “a huge sports hub,” she said, but saw that no one was working with the players to up their fashion game.
So she started networking and offering her services. She “landed a race-car driver for the Kids Choice Awards,” Hanks said, and it was — pardon the pun — off to the races. She now has a roster of around 25 professional sports clients including

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Via:: https://wwd.com/fashion-news/fashion-features/erica-hanks-has-built-a-career-styling-hard-to-fit-men-1203078382/