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He’s Back: JJ Wilson Reenters Technical Apparel

VANCOUVER, B.C. — If third time’s a charm, perhaps the new line of athletic garb for the boutique spin studio Ride Cycle Club will be it for JJ Wilson.
Wilson, cofounder of Kit and Ace and son of Lululemon founder Chip Wilson, is back to making technical apparel. This time it’s with a slightly new proposition and business strategy.
Wilson, who cut ties with Kit and Ace last year after a hot and heavy expansion for the activewear line and retailer that ultimately led to layoffs and store closures, ended up starting an indoor cycling studio called Ride Cycle Club about three years ago with Ashley Ander. There are now three locations in Vancouver and another in Toronto.
The studios from the start have always had cobranded apparel and accessories with Nike and Lululemon. The launch into private label has 24 pieces — including cropped hoodies and crew necks, along with sports bras and tights — done in neutral colorways to remain seasonless. Distribution is through the Ride Cycle Club web site in addition to the physical locations. The collection retails from 58 Canadian dollars, or $43, to 148 Canadian dollars, $110.
“I don’t know if it just kind of runs in my blood,

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Via:: https://wwd.com/fashion-news/sportswear/lululemon-founders-son-j-j-wilson-reenters-technical-apparel-ride-cycle-club-1203078922/