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Experience Matters: Sneakersnstuff Cofounder Reflects on 20 Years

LOS ANGELES — Surreal just about sums up the feeling for Sneakersnstuff cofounder Erik Fagerlind.
He recently reviewed a video tour shot in the soon-to-be-opened Sneakersnstuff store — beachfront property on the Venice Beach Boardwalk — the same year the brand turns 20.
“It’s mind-blowing to sit back and be like 20 years ago we started the store in a tiny space [in Stockholm] — in an area where nobody had a store,” he said. “So I was blown away when I got the video.”
Venice, which opens March 26 on the company’s actual birthday, perhaps might be the most ambitious in terms of the experiential for the Stockholm sneaker retailer, with two apartment units up top, plus a patio. Fagerlind and cofounder Peter Jansson are already mulling the potential in creating spaces where the VIP experience for a sneakerhead could very well be taken to the next level.
They were ushered around the greater Los Angeles area including Melrose and Fairfax Avenues (“It would feel we were jumping on somebody else’s wave if we were going there,” Fagerlind said). There was also Abbot Kinney Boulevard in Venice (“Nice if you like yoga and avocado sandwiches,” he noted). The Boardwalk is where it hit Fagerlind

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Via:: https://wwd.com/fashion-news/street-style/sneakersnstuff-founder-on-20-years-in-business-1203078969-1203078969/