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Tiffany & Co. Taps Australian Luxury Boom With Sydney Flagship

SYDNEY — Tiffany & Co. is bolstering its position in the percolating Australian luxury retail market with a new Sydney flagship.
On Tuesday, the company did a soft opening of the 24,500-square-foot store on the corner of King and Pitt Streets, with an opening party for 350 guests planned for April 4.
The new store is the third iteration of Tiffany’s Sydney flagship, the company’s key Australian location, since first entering the market in 1994 with a store at Chifley Square, before moving to 28 Castlereagh Street in 2004.
The building spans three levels and will include Tiffany’s new Oceania head office, with 19,375 square feet over two floors dedicated to retail, representing almost triple the size of the previous 7,000-square-foot store on Castlereagh Street.
Fronted by a three-story façade of carved limestone panels fashioned in the company’s signature wheat leaf pattern, the store features white marble walls with amazonite accents and is decorated with custom artworks from Australian artists.
The entry atrium boasts 33-foot-high ceilings, with a two-story-high digital wall leading up to the upper salon. There are seven private sales rooms and, in a first for Australia, a large permanent assortment of Tiffany high jewelry.
Tiffany’s new Sydney store will not only be the

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Via:: https://wwd.com/fashion-news/fashion-features/tiffany-co-taps-australian-luxury-boom-with-sydney-flagship-1203075987/