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This Generation Gives the Best Gifts — According to Research

When you reflect on some of the best gifts you’ve received recently — did you notice a pattern among the gift givers?
According to a new study by gifting platform Loop Commerce, there’s a solid chance that those shelling out your most memorable presents are members of the millennial generation.
The results of the survey — focused on gift-giving behaviors and conducted in November among a targeted sample — suggested that millennial consumers might be the most thoughtful generation when it comes to shopping for others.
Specifically, the researchers found that 42 percent of millennials purchased gifts just for fun, versus 26 percent of Baby Boomers and 36 percent of Generation X respondents. Millennials are also more concerned about giving the right gifts when compared to other generations, Loop Commerce found. More than half, or 52 percent, of millennial gift buyers worry that their gift won’t be liked — compared with the 38 percent of Baby Boomers and 46 percent of Generation X respondents who had similar concerns.
Nevertheless, 36 percent of millennials owned up to purchasing gifts at the last minute — something in line with widely-held beliefs that some of the cohort’s defining characteristics are laziness and a sense of entitlement. Conversely,

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Via:: https://footwearnews.com/2019/business/retail/best-gifts-millennials-1202757919/