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French Music Moguls Try Out Sacai x Beats Earphones

It was a packed scene on Monday at the Sacai pop-up store on the rue de Richelieu, which was turned into a buzzing dance floor for the launch of the Sacai x Beats by Dre earphones, dropping in stores the same day.
Spotted dancing to DJ Agathe Mougin’s bouncy tunes were sound director Michel Gaubert, former Daft Punk producer and founder of Ed Banger music label Pedro Winter as well as designers Christelle Kocher of Koché, Stéphane Ashpool of Pigalle Paris and Jean Touitou of A.P.C., who stopped by to congratulate Chitose Abe on her collaboration.
Under a screen showing the video for the collaboration that features The Internet frontwoman Syd, the three Beats X earphones — in black, red or white — were presented on a glass case. The wireless earphones have a magnetic clasp, allowing them to be clipped around the neck like a simple beaded necklace, and retail for $149.95.
Chatting to Anja Rubik, Caroline de Maigret pondered the eternal question: earphones or headphones? “I think I prefer headphones because you feel the bass more,” said the French model and author of “How To Be A Parisian Wherever You Are.” “I only listen to rock and hip-hop, so I like

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Via:: https://wwd.com/eye/parties/french-music-moguls-try-out-sacai-beats-earphones-1203077983/