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White Milano Explores Sustainable Fashion, Relation With Nature

MILAN — Sustainable fashion and its relationship with nature — that was the recurring theme that inspired the latest edition of White Milano, the international apparel and accessories trade show here.
In addition to White’s four locations of Tortona 27 (Superstudio Più), Tortona 31 (Opificio), Tortona 35 (Hotel Nhow) and Tortona 54 (Ex Ansaldo BASE), the show added a new area called “Give a Fok-us, Focus on the Unfocused,” and developed in partnership with Italian association Confartigianato Imprese. Under the creative direction of Matteo Ward, cofounder of the brand Wråd, Give a Fok-us explored the relationship between fashion, nature and society through an interactive format exhibited by Italian companies and designers such as Veneto, Italy-based Drawlight.
Presenting their collections for fall 2019, 514 exhibitors participated this season, compared with 546 last February, closing with a 4.8 percent increase in visitors, totaling 25,256. Of these, 75 percent came from Italy, up 1.4 percent. The number of foreign buyers increased 6.8 percent.
These figures reflect the efforts to present White as a baseline for new trends: “Sustainable fashion represents an important opportunity to dialogue with the new generation of consumers, who are paying more and more attention to the traceability of the fashion product,” said Massimiliano

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Via:: https://wwd.com/fashion-news/designer-luxury/white-milano-explores-sustainable-fashion-relation-with-nature-1203065937/