For the guy on the go, travel and gear accessories brand Fūl has unveiled a range of accessories — a collaboration with Grammy-nominated DJ and producer Steve Aoki called the “Fūl-Aoki” collection.
Fūl, originally founded by Justin Timberlake in 2004 and now owned by Concept One Accessories, has carved out a space in the travel category with backpacks, belt bags and travel gear inspired by the nomadic life of a musician but curated for anyone with an active lifestyle.
“Steve and I had been talking about doing something together for Fūl over the past couple of years,” said Sam Hafif, chief executive officer of the accessories brand. “Travel is such a big part of his life. No one I know travels as extensively as he does, so his vision for the product and how it should function comes from a unique personal experience.”
Grammy-nominated DJ and musician Steve Aoki.
The line takes a cue from the streetwear scene and Aoki’s personal style, and splits into two distinct directions. The first is the “street” collection which is comprised of five backpacks and one waist pack, and features caribiners for headphones, multiple pockets for cables, thick padded laptop sleeves, and ergonomic shoulder straps. “For the