Social media reactions were plentiful this past weekend when online users got wind of a new ad in which casual sneaker maker Skechers takes aim at athletic industry behemoth Nike.
In the ad, first revealed on Twitter by New York Times editor Josh Crutchmer, mocks an embarrassing public moment for Nike last month when Duke Blue Devils basketball star Zion Williamson’s Nike PG 2.5 shoe split in half about 30 seconds into a game against the North Carolina Tar Heels.
The spot, which ran in the publication’s Sunday paper and is also running in other U.S. papers and magazines, features a logo-less sneaker that resembles the one Williamson wore on that fateful night. It plays off of Nike’s popular slogan by using the tag line “”Just Blew It” and is tied together with the Skechers logo and an additional dig: “We won’t split on you.”
i usually wouldn’t implore you to buy the paper for an ad, but you’ll never see shade like [squints] skechers is throwing at nike on page 3 of tomorrow’s nyt sports section again pic.twitter.com/wu9tQGacrf
— Josh Crutchmer (@jcrutchmer) March 2, 2019
While the Skechers versus Nike battle is just now making big waves on the consumer front, for years, the shoe brands