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Marketing Plays: Aerosoles and Martha Stewart Are Together Again

March 4, 2019: Aerosoles and lifestyle guru Martha Stewart have unveiled their second footwear collection, hitting stores now for spring ’19. The duo soft-launched the line last fall with a series of riding-inspired rain boots. For this season, though, they have expanded with 11 styles priced from $79 to $120, including a pair of platform wedges that Stewart told FN are a favorite. “I like being tall and can walk in [them],” she said recently. To promote the launch, the TV star is appearing in a series of ad images alongside a pair of young models, dressed entirely in neutrally colored outfits that help highlight the new footwear.

Martha Stewart stars in the spring ’19 campaign for her Aerosoles collaboration.

CREDIT: Courtesy of Aerosoles

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Via:: https://footwearnews.com/2019/business/marketing/marketing-fashion-news-campaigns-deals-march-2019-1202756840/