Kourtney Kardashian is following in her sisters’ footsteps by launching her own brand, called Poosh.
The reality TV star took to her Instagram today to tease the launch of the brand. Kardashian posted a picture of herself lounging — naked — in a bathroom while drinking a cup of tea surrounded by shelves of beauty products.
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C O M I N G. S O O N. @poosh
A post shared by Kourtney Kardashian (@kourtneykardash) on Mar 4, 2019 at 12:18pm PST
Kardashian tagged Poosh’s own Instagram in the post, which shows a link to the brand’s web site offering a sign-up list for the yet-to-be launched brand. The brand name is a nickname Kardashian uses to refer to her six-year-old daughter, Penelope Disick.
While the initial teaser picture shows Kardashian in a bathroom, it’s unclear if Poosh is a beauty or lifestyle brand. But many have speculated that the line will be beauty-focused given Kardashian’s advocacy of increasing FDA regulations in the beauty industry.
Last year Kardashian teamed with the Environmental Working Group on a trip to Washington, D.C., to meet with staffers from the Senate Committee on Health, Education, Labor and Pensions to