The first beauty brand out of Amazon’s accelerator program is readying for launch.
Fast Beauty Co. is part of Amazon’s accelerator program.
Fast Beauty Co., which makes a line of five-minute masks, is slated to debut on Amazon in early March. The brainchild of influencer sisters Simona and Diana Kubasova, who collectively have more than 70,000 Instagram followers, the line is meant to provide quick skin-care treatments for busy people.
“We are always on the go…and we couldn’t find anything that actually worked quickly enough,” said Simona Kubasova. “We saw the white space in the market for faster, cleaner skin care that actually works.”
Fast Beauty makes a line of face, eye, lip and neck masks, plus micellar water wipes. The different sheet masks are designed with higher doses of active ingredients for shorter use times, Kubasova said, with Instagram-friendly designs. “We wanted to make sure our brand stands out and is recognizable,” she noted.
New products will be rolled out every three months. The line is exclusive to Amazon for three years — and expects to benefit from the platform’s large customer base.
“This is not a skin-care regimen where you have to use our products with our [other] products — it’s a thing that