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Puma’s New Deal With Manchester City Is Worth a Reported $860 Million

Puma has reached a long-term deal with Manchester City that’s reportedly worth more than $860 million. The brand announced the partnership Thursday.
Beginning in July 2019, Puma will outfit the English Premier League team’s players as well as those of four sister clubs located in Uruguay, Spain, Argentina and China. Manchester’s uniforms had previously come from Nike.
While the German sportswear giant declined to share terms of the deal, multiple outlets are reporting the companies reached an $860 million, 10-year contract. Puma CEO Bjørn Gulden did admit that the deal was the “largest that we have ever done — both in scope and ambition” in a release.
“We look forward to building the most innovative partnership in football by redefining the sports partnership model both on and off the pitch,” Gulden explained of plans for the new City Football Group partnership. “We want to maximize on-field performance as well as football culture, in areas such as music, gaming and fashion to connect and inspire the fanbase of each team.”
The agreement also marks a win for Puma in the wake of losing one of its most high-profile soccer deals — with North London’s Arsenal — to rival Adidas in October. Adidas reportedly shelled out nearly

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Via:: https://footwearnews.com/2019/focus/athletic-outdoor/puma-manchester-city-agreement-860-million-1202755295/