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Digital Services, Tools Key at Mido 2019

MILAN — The 49th edition of the three-day eyewear trade show Mido closed on Feb. 25 on an upbeat note. Big players and independent brands are fine-tuning their strategies amid economic uncertainties, while stretching their muscles with digital services, seen key to retain appeal and gain market shares.
The Italian eyewear industry posted revenues of 3.86 billion euros in 2018, up 1.6 percent compared to the previous year, signaling the sector’s endurance, despite geo-political and economic instability, which cast a shadow on the sector last year. According to preliminary figures for the January-to-November period provided by Anfao, Italy’s association of eyewear manufacturers, exports represented 90 percent of sales, with the U.S. topping the list of importing countries with an increase of 2.7 percent compared to 2017. Asia, which accounts for roughly 16 percent of exports, is experiencing a decline, having posted a 2.2 percent decrease in 2018.
Mido, which showcased 1,323 eyewear companies, attracted 59,500 buyers from 159 countries, substantially in line with last year. “The sector is dynamic and confident as Mido moves on to the 50th anniversary milestone next year,” said Giovanni Vitaloni, president of the trade show. “The scenario is still positive despite an international negative trend for business,” he

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Via:: https://wwd.com/accessories-news/eyewear/digital-services-tools-mido-1203065004/