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Off-White RTW Fall 2019

Virgil Abloh had a tongue-in-cheek message for those who think his Off-White brand is a license to print money: the invitation for his fall show was a clear plastic envelope filled with fake bills. Some included the soon-to-be-scrapped 500-euro note.
Though the streetwear label slipped from the number-one spot on global fashion search platform Lyst’s latest quarterly index of fashion’s most desirable brands and products — to a still-impressive number two behind Gucci — it’s “if you make it, they will buy it” aura appears intact.
In fact, Abloh seems so confident in the brand’s momentum that he now barely includes its signature markers — ironic quotation marks, diagonal stripes and industrial-themed belts — in his runway shows. Instead, he uses the stage as a platform to expound on his brand values.
“There’s an empowered woman, a young woman, that I’m enjoying not treating as a passing trend,” he said in a preview. After collaborating with Nike last season on a track-and-field-themed show, this time he delved into motor racing, inspired by the Rockford Speedway, a Nascar race track near his home town of Rockford, Ill.
“I’m not into sport, because we’ve kind of exhausted that idea, but I’m into male-dominated niche culture,” he

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Via:: https://wwd.com/runway/fall-ready-to-wear-2019/paris/off-white/review/