In the wake of the outcry over Dolce & Gabbana’s recent ad campaign, the Business of Fashion China Prize aims to help launch new Chinese designers – and challenge western prejudice
Three months after Italian fashion house Dolce & Gabbana was forced to cancel a show in Shanghai following the release of a campaign video widely viewed as pandering to racist stereotypes, a new prize aimed at fostering emerging fashion talent from China has been announced.
The BoF China Prize is a collaboration between fashion site, Business of Fashion, and Chinese investor, Wendy Yu, which aims to reframe how Chinese fashion is viewed in the west. The prize also hopes to act as a springboard for the careers of up-and-coming Chinese designers, with the winner receiving a hefty $100,000 – and a slot at London fashion week. On Thursday, Business of Fashion released its six-strong shortlist made up from recent graduates based in China and the rest of the world, and that includes streetwear label Staff Only and womenswear designer Xu Zhi. The judging panel includes Victoria Beckham and prominent fashion blogger, Susie Lau, who has been openly critical of the Dolce & Gabbana incident in November.