When Nike features Serena Williams in an ad, it’s going to be compelling.
The Swoosh revealed arguably its best commercial featuring the tennis icon Sunday with “Dream Crazier,” a montage of pro and amateur athletes in action narrated by Williams. The clip delivered an empowering, barrier-breaking message to women athletes everywhere.
Although “Dream Crazier” may be what’s discussed now, it’s far from the only time Williams and Nike have released spectacular content together. Here, watch nine times the athlete and the brand captivated the masses through video.
Nike doesn’t even need Williams to be featured predominantly in an ad about her for it to be a hit. For “Unlimited Greatness,” a text-driven video released in 2016 that documents the ups and downs of her career, you cannot see Williams’ face until the final seconds.
“Just Do It: Serena Williams”
Last year, as part of its “Just Do It” campaign, Nike released a short film merging clips of Williams learning how to play tennis from her father, Richard, with highlights of her storied career.
“Until We All Win”
With this 2018 video, Williams and Nike were out to prove that “there’s no wrong way to be a woman.” The result of their efforts was another win for