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Privé Alliance Sets West Coast Launch in L.A. With New Store

Start-up brand Privé Alliance is making its West Coast debut on Melrose Avenue at a new concept shop called Acrostics.
The 2,700-square-foot store opened just a few weeks ago and was set up by Privé Alliance brand director and chief executive officer Danyl Geneciran. It carries not only Geneciran’s line, but Necessity Sense and other labels falling under the high-end fashion streetwear umbrella.
Geneciran, who hails from the fashion editorial side, said he forged enough relationships with brands during his time as an editor that opening Acrostics seemed a natural step to take, paired with his relocation to the Los Angeles area. Geneciran said there aren’t plans to open additional stores.
The retailer on Tuesday evening served as the site of a launch party and fashion show for the latest Privé Alliance collection, codesigned with South Korean pop star Byun Baek-hyun, known to fans of the group Exo as Baekhyun. The music artist, with his work on the capsule, also took on the co-creative director title at Privé. The event marked the debut of the label on the West Coast.
Geneciran roughly a year-and-a-half ago started the line, which is part of Gentrend Group Inc. The line has so far been mostly designed out

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Via:: https://wwd.com/fashion-news/fashion-scoops/prive-alliance-launches-on-west-coast-launch-in-l-a-with-collaboration-with-baekhyun-1203058691/