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Dries Van Noten RTW Fall 2019

Dries Van Noten’s subject was roses — reconsidered. That the designer has a lush garden is almost as well-known as his affinity for statement prints, which have drawn from myriad inspirations over the years. For fall, he stayed close to home — make that at home — in conjuring his seasonal motif. On a Saturday afternoon in October, he and members of his team strolled his garden with a photographer, taking pictures of the various blooms against a solid background board. They sought out not the most perfect of nature’s bounty, but flowers that would best represent the human condition, those with obvious flaws.
The goal, Van Noten said post show, was to create a floral motif that was “strange and interesting” but also alluring to customers. “To make it strange and interesting is really easy, but [it must] also have the desirability,” because in the end, women must want to wear the clothes.
Consider it done, in a collection that worked a strong, unfussy beauty. Van Noten started by extracting the more mundane associations from his equation, the romance and banal prettiness so often associated with fashion flora. In their place, he sought the graphic realism of the flowers’ imperfections —

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Via:: https://wwd.com/runway/fall-ready-to-wear-2019/paris/dries-van-noten/review/