Latest Entries

Beats Collaborates With Sacai on Earphones That Double as Jewelry

During Sacai’s fall 2019 men’s wear show, which took place in Paris earlier this year, the models wore what appeared to be beaded necklaces that came in either shades of black, or a red, blue and white colorway. In the runway imagery they just look like beaded necklaces, but they are actually a collaboration with Beats on its Beats X wireless earphones.
Chitose Abe, Sacai’s creative director, said she wanted to incorporate Sacai’s philosophy of hybrid on the Beats product and transform it into something new. While she’s partnered with everyone from The New York Times to Nike Inc. on product, this is her first time working with a tech company.
“Sometimes I enjoy creating something apart from fashion,” said Abe. “For me, it was the first time to work with a tech brand associated with sound, but I wanted to try it because it was something I myself live with every day.”
It’s a first for Beats as well, which has partnered with various fashion brands including Balmain, MCM and Fragment, but hasn’t ventured into the jewelry category.
“Jewelry, more than most clothing items, is something intimate and specific that many people put on first thing each day,” said Luke Wood, president of

Follow WWD on Twitter or become a fan on Facebook.

Read More…

Via:: https://wwd.com/accessories-news/jewelry/beats-collaborates-with-sacai-on-earphones-that-double-as-jewelry-1203055463/