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Asics to Launch Energy-Saving Running Shoe

NEW YORK — The running shoe wars continue to heat up with Thursday’s planned launch of the MetaRide from Asics.
The brand is touting this new “energy-saving shoe” as “a completely new concept in run efficiency” and one of the company’s “most important innovations” of the past seven decades.
In a launch event here Wednesday, Asics invited media to try out the shoes, which it says have been designed to make running long distances easier.
Designers and scientists at the Asics Institute of Sport Science in Kobe, Japan worked on the MetaRide for two years. Its claim to fame is that it is engineered to minimize movement in the ankle joint, where the most energy is expended, nearly one fifth more than a regular running shoe. MetaRide features a patented Guidesole technology, a curved sole that shifts the body weight forward to help propel runners. The shoe also helps reduce ankle movement with improved fit and grip.
Kenichi Harano, executive officer and senior general manager for ISS, said, “The MetaRide concept and Guidesole technology are fundamentally different from any other shoe we’ve ever made or that is on the market. We looked at run efficiency in a uniquely Asics way to provide a new

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Via:: https://wwd.com/fashion-news/activewear/asics-to-launch-energy-saving-running-shoe-1203058226/