MILAN — Amber Valletta has partnered with German beauty giant Douglas to release her first makeup capsule collection.
Presenting it to the press after the end of Milan Fashion Week — during which she attended the Versace show in a bronze chainmail dress — the model said she had women of all types and ages in mind while creating the line.
“The inspiration is natural beauty: I wanted women to be able to enhance their best features, choosing among eyes, lips or cheeks,” said Valletta, who focused on offering six essential and practical items.
Launching next month exclusively at Douglas stores across Europe, the collection includes the 2-in-1 Snapshot Blush Stick for cheekbones and lips; the Spot-on Highlighter stick; the Look at You black mascara; the Big Impression Lipstick pencil; the pearly Eyelight Cream Eyeshadow and the Instant-Blur compact powder.
Winking specifically to Millennials, all products come in a metallic pink packaging with a price tag ranging from around 15 euros for the lipstick pencil to 25 euros for the compact powder.
Amber Valletta x Douglas makeup capsule collection.
As reported, this is not the first time Valletta is collaborating with the European beauty retailer. Last year, the model fronted Douglas’ first glossy advertising campaign