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GENERATION US: Two new stores, run by former Colette employees, have emerged on the northern tip of the Rue Cambon in Paris following a broad reshuffling of retail space in the tony neighborhood. Adding a sheen of Colette-cool to the luxury stronghold, the stores offer a range of streetwear, watches, sneakers and magazines from a wide swath of brands.
Inside the new Nous store.
The five-strong team behind Nous includes Olivier Breton, Marvin Dein, Enson Malbranche, Tarek Amoura and Sylvain Brondel. “After the closing of Colette, it was normal to continue our momentum, build our own project with the know-how and contacts we built up over so many years,” said Dein, who spent five of his 10 years at Colette buying sneakers.
The Nous facade.
The triangular space at Number 48, opened first, sprinkling streetwear with art, watches from labels including Rolex, Label Noir and Romain Jérome, glasses from Gucci and Spektre, jewelry from Nina & Ko, Tom Wood and John Hardy, and high-tech objects from Bang & Olufsen and Hadro. Across the street are cosmetics and perfume from labels such as Codage,