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Waxon Raises the Bar for Gender-Neutral Hair Removal

TORONTO — The pursuit of silky-smooth, hair-free skin has long been called a no pain, no gain operation. And it usually plays out something like this. Client gets waxed. They cry. Client gets laser treatments. They cry. Then the bill arrives from that upscale spa or medical-grade clinic. Client cries again.
Lexi Miles, founder and chief executive officer of Waxon Laser + Waxbar, knew that wry, woeful tale of beauty all too well, just like millions of other consumers across North America.
“I was that typical customer behind a shower curtain getting waxed at some spa. And like everyone else I felt vulnerable. I didn’t know if I was going to screech from the pain or end up with a scar or one eyebrow,” said Miles, who worked as a management consultant in the hospitality sector before launching Waxon in Toronto in 2012.
Miles frequently dealt with hair removal issues on the go, grabbing appointments wherever possible as she traveled for work between 2010 and 2011. Yet those experiences, coupled with hearing similar tales from busy consumers in city after city, pushed her to launch this gender-friendly beauty destination to fill a market void for high-end hair removal services that were affordable, pain-free,

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Via:: https://wwd.com/beauty-industry-news/hair/waxon-raises-the-bar-for-gender-neutral-hair-removal-1203055043/