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Sentaler, Turning 10, Has Eyes on China

BEIJING — The year is off to a great start for Bojana Sentaler, the Canadian designer known for making vibrantly colored and feminine alpaca wool coats. In January, Meghan Markle was spotted wearing one of the brand’s red designs in the duchess’ first official outing of the year, creating another globally watched fashion moment for the line that’s become favored by young British royals and Canada’s First Lady Sophie Grégoire Trudeau.
Looking back on the last decade, Sentaler can pinpoint the Sophie, Kate and Meghan effect for propelling the business to new heights. First in 2015, Trudeau helped introduce the label to a national audience when she wore it to her husband’s swearing-in ceremony, and with Kate Middleton and Markle, Sentaler’s international profile has leapt and leapt again.
“It’s hard to say which duchess had a larger effect,” Sentaler said. “The Kate coat was back-ordered four times, and for Meghan it was something similar.”
Although the company turns 10 this year, Sentaler explained “it’s really been in the last four to five years that business has picked up” with “dramatic growth.” This year, the focus is opening up new markets, namely China via Lane Crawford.
“Our goal is to grow globally and I would

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Via:: https://wwd.com/fashion-news/fashion-features/bojana-sentaler-china-expansion-1203052698/