The singer’s upcoming brand, created with French conglomerate LVMH, is named after her album, Loud, and will receive €60m in investment
In January, it was announced that Rihanna would become the first black female designer to have a label as part of the LVMH conglomerate. This week, it was revealed that the project has a name and multi-million euro funding.
The title of the venture is Project Loud France – named in honour of the singer’s fifth album, Loud – and it has around €60m (£50m) worth of investment split between Rihanna and the conglomerate, which also owns Louis Vuitton, Celine and Christian Dior. Rihanna will be a 49.99% shareholder.